MINI is the leader in two vehicle categories

MINI One tops the small car classification and MINI One Clubman is the leader in the compact category. These latest reports come from the German motor vehicle industry and suggest the greatest resale value retention.

Buying a brand-new automobile from the British company MINI is probably a sensible investment. Customers can be confident of driving enjoyment, personal style and exceptional quality along with depending on a particularly high degree of market value retention. For several years now, MINI vehicles have been among the leaders in the “Resale Value Giants” category publicized by “Focus Online”. In the most recent lineup, a MINI takes the lead in two areas.

The new MINI One 3 door is certified as having the smallest percentage loss in resale value among small cars, whereas the same can be said about the new MINI One Clubman in the compact segment. These reports are formed on tests conducted by the Saarbrücken market research institute Bähr & Fess Forecasts. This study evaluates the expected evolution in market price of present-day new vehicles throughout the upcoming four years.

Considering their unique merits and tremendous following, the two MINI “resale value giants” possess all they need to draw in a steep level of appeal in the used car segment. For the MINI One 3 door the industry experts estimate a resale value of 56.5% of the existing market value in four years time. The most recent iteration in the premium sector of small vehicles has already surfaced leading its category in preceding “Resale Value Giant” standings. So it turns out as no shock that “Focus online” comes to a favorable verdict this time around: “The MINI One is a sound investment.”

Subsequently the MINI One Clubman goes one step higher in the latest study. After a time frame of four years, this car is forecasted to retain a resale value of 58% of its original cost. The modern-day reinterpretation of a shooting brake in sedan style, two separate doors in the back and a functional interior was featured in the compact class assessment for the very first time and “immediately took its place on the winner’s roster”, as “Focus online” announced.

For the current “Resale Value Giant” rating, the vehicle selection was once again surveyed in a total of 16 automobile groups. In their outlooks, the automotive industry specialists take into consideration not only the characteristics of every vehicle but equally brand perception, performance in comparison tests, competitiveness in the targeted segment, buyer studies as well as standard economic patterns. Resale value comparison is an essential criteria for prospective new car shoppers before ultimately making a decision. When all is said and done the distinction concerning acquisition cost and resale value is a crucial price detail. The new MINI Generation does well here exactly as it does in regards to efficiency, thus providing an ideal mixture of driving enjoyment and affordability.

MINI Connected sharpens its focus. The new MINI Connected app centers even more on driving-related functions.

Munich. 08.03.2015 – After five years, the MINI Connected app is undergoing a major relaunch, with the new version available to download from mid-August. The design follows the same principles applied to the brand’s realignment as recently revealed, meaning that the focus has been clearly placed on the essentials. In the same way as the brand has now adopted a much more pared-down overall approach, MINI Connected will in future concentrate on driving-related functions.

From now on, the MINI Connected App will comprise the following features:

  • MINI Streetwise
  • The basic functions Status, Apps and Profile
  • Online Search
  • Sports Instruments and Force Meter
  • Calendar

MINI Streetwise: the new central feature of the MINI Connected app.
MINI Streetwise, the MINI Connected app’s new application, lets users display the best route on their smartphone before the journey has even started. For this purpose, the app makes use of personal driving data together with the user’s own past journeys, and shows information such as journey duration and fuel consumption. The application determines the current location and displays all destinations recorded to date and the best routes on the smartphone. If several drives to the same destination have already been recorded, MINI Streetwise will calculate the user’s personal best route as the recommended option. Clicking on the destination pin calls up the estimated time of arrival together with alternative routes, including data such as distance, journey duration and fuel consumption. Users can choose to have the places displayed on a map or as a list. This same information can also be visualised in the Centre Instrument once the smartphone has been connected to the MINI. Drivers therefore always have a clear recommendation for the best way to get from A to B.

The other menu items in the MINI Connected app at a glance.
The vehicle’s location, fuel level, potential range and the last journey recorded can be found under the menu item “Status”. Clicking on the location opens a map view showing the route to the parked car. All available and installed apps are listed under “Apps”, providing users with a quick summary of all the applications that can be used in the vehicle via MINI Connected, as well as the third-party apps that are available for their MINI in the App Store or are already installed on the smartphone and linked to the vehicle. In addition to this there is the “Profile” menu item, where users can enter a name for themselves or their MINI, upload a photo and call up their personal driving statistics, including total distance, total driving time and average consumption. Finally, users will find all app information and MINI Connected tutorials under “Information”.

MINI Connected comes with the performance-oriented vehicle apps Sports Instruments and Force Meter.
The Sports Instruments and Force Meter applications can be called up directly in the MINI Centre Instrument to display performance data. Sports Instruments shows engine data including rev speed, torque, engine temperature and current engine output. The Force Meter application, meanwhile, visualises all accelerating forces on the screen while on the move, using graphics to indicate the current longitudinal and lateral acceleration in sectors surrounding a virtual MINI in the centre of the display.

Online Search and Calendar complete the range of MINI Connected features.
Online Search can be used to quickly find places and addresses while in the car and transfer them straight to the optional MINI navigation system for route planning. It is possible to place phone calls directly from the Online Search function as well, for instance to make a reservation in a restaurant. MINI Connected also allows the vehicle to connect to the smartphone’s calendar. All appointments and the to-do list are then shown in the vehicle display, together with details such as attendees, phone numbers and addresses, and can be imported into the navigation system as destinations, while calls can be placed directly via the vehicle’s hands-free system.

MINI reinvents itself

Munich/Berlin – 06.26.2015 – The BMW Group unveiled the MINI brand’s new product and brand strategy at the MINI Clubman world premiere yesterday in Berlin. Design, authenticity and long-term value define the new brand image, which will initially be seen in a newly-designed logo, new font and new visuals. The brand will also explore new approaches to communications in the launch campaign for the new MINI Clubman.

Sebastian Mackensen, head of MINI, emphasised: “Since its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion. We want to continue the MINI success story and have refined our brand strategy and refreshed the brand’s visual identity – starting with the campaign for the new MINI Clubman. We aim to make more people avid MINI fans – with a new brand identity and new offerings in the future.”

Brand strategy
The global relaunch will take MINI into a new era and, at the same time, build on the brand’s tradition of reinventing itself to shape the spirit of the times. The relaunch unveiled yesterday represents the most significant leap in brand identity since 2001, with a new corporate design effective immediately. The central idea is the combination of clear, emotionally-appealing design with a focus on the essential. The motivation of Sir Alec Issigonis, the creator of the MINI, was to build a small, economical city car that took up as little space and used as little petrol as possible. His clever solutions for optimising space gave the original Mini its unmistakeable design; his friend, John Cooper, recognised MINI’s race car potential. The collaboration between the two created a unique dynamic between the brand’s focus on the essential and highly-emotional driving fun, and is also to thank for its iconic MINI design.

The new brand philosophy eliminates all that is not essential to make room for what matters most. It focuses attention on core messages and authentic communications. The new logo, new typography and new tonality are based on the principles of clarity and authenticity – and reinterpret the brand’s DNA to allow it to shape the spirit of the times in the future.

MINI logo and font
A “flat design” 2D logo has been developed from the existing 3D logo for high recognition value: The logo stands for itself, with no imitation of material or shape. This minimalistic approach stands out visually and can be used in all sizes and formats.

The new MINI Serif font also reinforces the new brand image. It was developed from a typeface manually-set by Swiss designers used in publishing and given a modern cut. MINI Serif reflects the brand’s strong design orientation, underscores its quality and benefits from the contrast between tradition and modernity. The new MINI font is geared towards the user, easy to read and gives content the room it needs.

New CI and visuals
The entire CI serves as a platform for showcasing content – allowing products to speak for themselves. The visual identity reinforces the concentration on five strong core models as previously announced. Separate visuals and wording were developed for each of these models to highlight the individual character of each – but with their family membership still recognisable. The first of these worlds will be visible in the campaign for the new MINI Clubman.

Campaign for the new MINI Clubman
The launch campaign for the new MINI Clubman got underway worldwide on 24 June 2015 within the framework of the new brand strategy.

The new MINI Clubman is urbane, with iconic design, high-quality materials – especially in the interior – and a focus on the most important functions for the customer. The campaign’s visual language is also defined by simple elegance and high-end, authentic materials. As the first campaign under the new philosophy, the approach is minimalist: presenting a confident design statement that works without headlines and lets the car speak for itself.

The MINI Clubman is shown in interesting minimalist urban settings, with contrasting details. The backgrounds are genuine and varied, with unexpected elements. The contrast between old and new creates the desired tension.

The high-quality design of the MINI Clubman and its “grown-up” image provide the message of the campaign, underlined in the launch film by the claim “go with your gut”: The main reason for buying the Clubman is not a rational argument, after all, but one’s own intuition. The campaign will explore new directions in its efforts to inspire customers and engage them in dialogue, concentrating on a few selected communication channels of particular relevance to the target group.

Online film series “The Cultural”
Online pre-communications got underway worldwide on 15 June 2015 with the online film series “The Cultural”.

Each film in the series gives creative non-conformists the chance to talk about what moves them and drives them. Clear, minimalistic images tell a short story from the worlds of music, design, architecture and art.

All short films convey the idea that instinct plays the main part in major decisions. The films are tagged #GoWithYourGut.