Munich. Alongside the ongoing development of the standard 8 Series, the engineers at BMW M are also working flat out on the M model. A fully camouflaged, early prototype of the future BMW M8 will be unveiled in a driving presentation as part of the support program for the Nürburgring 24-hour race. Classical M features like larger air intakes, modified brakes and a sports exhaust with four tailpipes hint at the significantly boosted power and dynamic potential of the car and whet the appetite for a driving experience of intense emotional richness.
“The conception and development of the standard BMW 8 Series and the M model run in parallel,” explains Frank van Meel, President BMW M Division. “The future BMW M8 will build on the genes of the 8 Series and augment its DNA with added track ability and generous extra portions of dynamic sharpness, precision and agility. It all flows into a driving experience that bears the familiar BMW M hallmarks and satisfies our customers’ most exacting requirements.”
Short version M GmbH is presenting another exclusive limited-run special-edition model in the shape of the new BMW M4 CS (fuel consumption combined: 8.4 l/100 km [33.6 mpg imp]*; CO2 emissions combined: 197 g/km*). The M4 CS fills the gap in the line-up between the M4 Coupe with Competition Package and the uncompromisingly track-focused BMW M4 GTS. With its accentuated sporting presence, the new M4 CS continues the decades-long tradition of successful M special editions which began in 1988 with the E30 BMW M3 Evolution. The new BMW M4 CS will be built at the original BMW plant in Munich.
The M4 CS also sees BMW M GmbH introducing a new nomenclature for its models. Positioned above the standard M models will be the performance-boosted Competition versions. Then come the CS special-edition models, a notch higher still. Positioned on top are the performance-maximizing “brand shapers” which display a clear motor sport or club sport character but are also fully road legal.
At the event “Mobility of Tomorrow”, an initiative of the German Association of the Automotive Industry on 30 May in Berlin, Peter Schwarzenbauer, Member of the Board of Management of BMW AG, MINI, Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business Innovation BMW Group, explained: “BMW CarData will take the connectivity of our vehicles to a new dimension. Our BMW ConnectedDrive customers will be able to take advantage of new, innovative and customized third-party services in a quick and easy manner. Protecting vehicle data is part of our understanding of premium in the highly-connected vehicle. This is what customers expect from us. In this way, we are allowing customers to decide what happens with their data. This is precisely the philosophy behind BMW CarData.”
BMW CarData offers many benefits for customers: Drivers can save money with individualised insurance premiums, based, for example, on actual mileage. Or enjoy faster service appointments, because, thanks to ideal preparation, the necessary part has been ordered in advance. But it is also easy to imagine totally new services in the future, such as personalised infotainment options. A BMW with a built-in SIM card is needed to use BMW CarData. Around 8.5 million BMW vehicles currently meet this requirement. Once customers have registered their BMW in the ConnectedDrive portal, they are also able to use BMW CarData at no additional cost.