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BMW Forum: Tesla Model 3's Interesting Impact on BMW Sales
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Old 10-08-2019, 01:49 PM
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Default Tesla Model 3's Interesting Impact on BMW Sales

The Tesla Model 3 appears to have had an impact on BMW's sales. But not the way Tesla fans imagine.

The Tesla Model 3 has had a segment-changing effect on sales. One might assume that the incredibly-high sales that Tesla has posted with its Model 3 in America would be devastating to the brand and model that defined that segment prior to Tesla's Model 3 arrival. The impact is significant, but a look at some data reveals some interesting facts. Starting with the fact that BMW's sales are higher today than at the time of the Model 3's arrival.

Tesla Model 3's Interesting Impact on BMW Sales
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