BMW Forums
10-09-2008, 05:50 PM
Filed under: Videos (http://www.autoblog.com/category/videos/), Audi (http://www.autoblog.com/category/audi/), BMW (http://www.autoblog.com/category/bmw/), Lexus (http://www.autoblog.com/category/lexus/), Mercedes-Benz (http://www.autoblog.com/category/mercedes-benz/)
http://www.blogcdn.com/www.autoblog.com/media/2008/10/meetthebeckers1_opt.jpg (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-with-competitors-stereotypes/)
Click above to watch video after the jump (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-with-competitors-stereotypes/)
Audi wants you to know that its customers are normal people just like you and I, and it's created a series of shorts to prove this point. But instead of showing moms and dads driving their kids to soccer games in a Q7 or going through the McDonalds drive-thru to pick up some chicken nuggets in an A4, the German automaker took a more comedic tack. Before you roll your eyes and scroll down to the next post, trust us on this one, it is absolutely priceless.
After the jump (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-with-competitors-stereotypes/) is a three-and-a-half-minute video called "Meet the Beckers" that chronicles a couple driving to the family home (mansion) for a reunion. They seem normal and even likable. The video also shows other members of the Becker clan heading to the reunion, but they're driving a BMW, Mercedes, and Lexus RX350. Instead of pointing out the virtues of Audi vs. the competition, the four-ringed automaker hammers home the long standing stereotypes associated with the other players in the luxury market. The creepy couple in the BMW convertible cuts off a Prius and the driver has a Bluetooth headset on his ear. The Mercedes owner is an old man with a hot young bride, and he he drives away with the wipers going and his blinker on. The Lexus owners are yuppies with twins who appear to have a devil-worship problem. This is laugh till you cry stuff, folks, and an absolute must watch.
[Source: YouTube (http://www.youtube.com/watch?v=OfXqt0PuHQk)]Continue reading Meet the Beckers: Audi has fun at expense of BMW, Mercedes and Lexus (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-at-expense-of-bmw-mercedes-and-l/)
Permalink (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-at-expense-of-bmw-mercedes-and-l/) | Email this (http://www.autoblog.com/forward/1337463/) | Comments (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-at-expense-of-bmw-mercedes-and-l/#comments)
Read more... (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-at-expense-of-bmw-mercedes-and-l/)
http://www.blogcdn.com/www.autoblog.com/media/2008/10/meetthebeckers1_opt.jpg (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-with-competitors-stereotypes/)
Click above to watch video after the jump (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-with-competitors-stereotypes/)
Audi wants you to know that its customers are normal people just like you and I, and it's created a series of shorts to prove this point. But instead of showing moms and dads driving their kids to soccer games in a Q7 or going through the McDonalds drive-thru to pick up some chicken nuggets in an A4, the German automaker took a more comedic tack. Before you roll your eyes and scroll down to the next post, trust us on this one, it is absolutely priceless.
After the jump (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-with-competitors-stereotypes/) is a three-and-a-half-minute video called "Meet the Beckers" that chronicles a couple driving to the family home (mansion) for a reunion. They seem normal and even likable. The video also shows other members of the Becker clan heading to the reunion, but they're driving a BMW, Mercedes, and Lexus RX350. Instead of pointing out the virtues of Audi vs. the competition, the four-ringed automaker hammers home the long standing stereotypes associated with the other players in the luxury market. The creepy couple in the BMW convertible cuts off a Prius and the driver has a Bluetooth headset on his ear. The Mercedes owner is an old man with a hot young bride, and he he drives away with the wipers going and his blinker on. The Lexus owners are yuppies with twins who appear to have a devil-worship problem. This is laugh till you cry stuff, folks, and an absolute must watch.
[Source: YouTube (http://www.youtube.com/watch?v=OfXqt0PuHQk)]Continue reading Meet the Beckers: Audi has fun at expense of BMW, Mercedes and Lexus (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-at-expense-of-bmw-mercedes-and-l/)
Permalink (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-at-expense-of-bmw-mercedes-and-l/) | Email this (http://www.autoblog.com/forward/1337463/) | Comments (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-at-expense-of-bmw-mercedes-and-l/#comments)
Read more... (http://www.autoblog.com/2008/10/09/meet-the-beckers-audi-has-fun-at-expense-of-bmw-mercedes-and-l/)